The business storyteller blog
Storytelling tips, inspiration and musings. Grab a cuppa, sit back and enjoy!
Why I write
For many years I have felt uncomfortable in my surroundings, not like I was a complete outsider but just that I didn’t quite fit in
Your voice is the most powerful marketing tool you have.
Last year I had the pleasure of speaking to A-level and BTEC students about my marketing journey. Being a storyteller, this was the perfect gig
Your customers are buying from you – but is it for the reasons that you think?
Why should a customer choose you over anyone else? What is your unique value? In all my years working with big brands, this is the
Facts tell. Stories sell.
If we hear facts wrapped up in a story, we are 22 times more likely to remember them When those facts are about the value of your
When should you use storytelling in your business? (hint: ALWAYS)
Not long ago I went to a networking group and introduced myself to someone, as I do, as a storyteller. Oh, they said, so you
Clever marketing hacks to create content that WOWS!
I don’t know about you but I’m transfixed by hack videos on Facebook. Cleaning hacks, beauty hacks, cooking hacks, they are oddly addictive, even if
