The business storyteller blog
Storytelling tips, inspiration and musings. Grab a cuppa, sit back and enjoy!
From confusion to clarity. The tale of two inspired chocolate makers and how I helped them get clear on their brand strategy.
A defined brand story and voice helps connect your customers to what you really care about. Giving them an emotional reason to buy from you
In the fictional world of Stephen King’s Shawshank Prison, Brooks Hatlen is a man with a fear of change. He’d been inside for 50 years
National Storytelling Week celebrates and encourages storytelling in schools, theatres, museums, even care homes. But why should they have all the fun? National Storytelling Week