The business storyteller blog
Storytelling tips, inspiration and musings. Grab a cuppa, sit back and enjoy!
From confusion to clarity. The tale of two inspired chocolate makers and how I helped them get clear on their brand strategy.
A defined brand story and voice helps connect your customers to what you really care about. Giving them an emotional reason to buy from you
How to use storytelling to combat the fear of change
In the fictional world of Stephen King’s Shawshank Prison, Brooks Hatlen is a man with a fear of change. He’d been inside for 50 years
Business storytelling challenge for National Storytelling Week 2022
National Storytelling Week celebrates and encourages storytelling in schools, theatres, museums, even care homes. But why should they have all the fun? National Storytelling Week
Do as I say, not as I do.
5 New Year’s resolutions for better business storytelling. I feel a bit of a fraud coming to you with my list of storytelling resolutions for
What do stories do?
Stories connect people But big brand stories no longer cut the mustard. Why? Because no two people engage with a brand, product or service in
Why I write
For many years I have felt uncomfortable in my surroundings, not like I was a complete outsider but just that I didn’t quite fit in
