You need to be able to clearly and creatively articulate your value and the value of what you’re selling if you want your business to succeed. This is where storytelling comes in.
After all, if people don’t quickly get what it is you do and how it will help them, they will move on.
But just sticking to the boring facts and sharing uninspiring content is not going to help customers grasp that value. Storytelling is a great tool for this, helping you create meaningful relationships through deeper, more emotional connections.
The temptation to lead with what you do or talk about yourself is strong; it’s what you know. But your customers only really care about what you can do for THEM.
“Storytelling is by far the most underrated skill when it comes to business”
GARY VAYNERCHUK
What does storytelling enable you to do?
A storytelling approach enables you to share what you have to say in a far more engaging way, cutting through the noise and fluff and helping you create long lasting, profitable connections to grow your business and achieve your ambitions.
Storytelling also places your ideal customer at the heart of your content but without taking away from what is truly unique about you.
Tell stories that make your customer the hero. You can be the clever guru that show’s them the right path to take, but make them the main focus and they are more likely to connect with what you have to say and, eventually, buy from you.
Need a few more reasons why storytelling is so great? Ok, here you go:
- Stories are proven by clever scientists to be 22x more memorable than facts alone (incidentally that’s where my business name – 22 stories – comes from)
- Stories make your brand more human, helping you build trust. After all people buy from people (massive bloody cliche I know but it really is true)
- Stories create connections. They unite like-minded people helping you to create vibrant communities to attract customers, encourage collaboration and develop loyalty.
What more reasons could you want for using storytelling in your business?
To chat specifics about what this could mean for you and your marketing content, drop me a line hilary@22-stories.com or book at FREE discovery session at www.22-stories.com.
Thanks!
