Your customers are buying from you – but is it for the reasons that you think?
Why should a customer choose you over anyone else? What is your unique value? In all my years working with big brands, this is the question most struggle to answer. It might seem obvious but being able to articulate what you really do for customers, takes more thought than a few sweeping, generic statements about being ‘market-leading’ […]
Get your voice heard to skyrocket your start-up success
Why story-led marketing is the simple choice for technology start-ups. “Never assume people understand how your brand can change their lives” Donald Miller, Building A Storybrand A spark of inspiration grows stronger as stories breathe life into it. Tales of passion turning into potential, into a business, into disruption, into a new future bright with success. These are […]