Business storytelling challenge for National Storytelling Week 2022
National Storytelling Week celebrates and encourages storytelling in schools, theatres, museums, even care homes. But why should they have all the fun? National Storytelling Week (29 Jan – 5 Feb) is the perfect opportunity to start sharing your business story. . During the week, I’m going to be with you all the way. Lending an […]
Do as I say, not as I do.
5 New Year’s resolutions for better business storytelling. I feel a bit of a fraud coming to you with my list of storytelling resolutions for 2022. As an adult, I’ve always felt compelled not to make resolutions for the simple fact I know I’ll break them. When I was little, my New Year’s resolution was […]
What do stories do?
Stories connect people But big brand stories no longer cut the mustard. Why? Because no two people engage with a brand, product or service in the same way. We are humans, not robots We all buy in different ways; online, on our mobiles, in a shop, in a farmers market, whilst feeding a baby or […]
Why I write
For many years I have felt uncomfortable in my surroundings, not like I was a complete outsider but just that I didn’t quite fit in with every one else. At best, I felt mediocre – not a bright spark but not a complete loser either. Writing is, and always has been, my release and this […]
Your voice is the most powerful marketing tool you have.
Last year I had the pleasure of speaking to A-level and BTEC students about my marketing journey. Being a storyteller, this was the perfect gig for me so I sat down to write my talk. Shit, I thought, as the reality sunk in. These aren’t professional marketeers I’m going to be talking to or business […]
Your customers are buying from you – but is it for the reasons that you think?
Why should a customer choose you over anyone else? What is your unique value? In all my years working with big brands, this is the question most struggle to answer. It might seem obvious but being able to articulate what you really do for customers, takes more thought than a few sweeping, generic statements about being ‘market-leading’ […]
Facts tell. Stories sell.
If we hear facts wrapped up in a story, we are 22 times more likely to remember them When those facts are about the value of your business and those people are potential customers, getting almost a third more recall could really make the difference when it comes to selling what you do. Modern neurological research has proven that […]
When should you use storytelling in your business? (hint: ALWAYS)
Not long ago I went to a networking group and introduced myself to someone, as I do, as a storyteller. Oh, they said, so you go into schools and things? Talk to children? I think this is a common misconception when it comes to storytelling, especially in the B2B world. Although many marketers are fast […]
Get your voice heard to skyrocket your start-up success
Why story-led marketing is the simple choice for technology start-ups. “Never assume people understand how your brand can change their lives” Donald Miller, Building A Storybrand A spark of inspiration grows stronger as stories breathe life into it. Tales of passion turning into potential, into a business, into disruption, into a new future bright with success. These are […]
Ditch the pitch. It’s time to let storytelling do the selling.
You need to be able to clearly and creatively articulate your value and the value of what you’re selling if you want your business to succeed. This is where storytelling comes in. After all, if people don’t quickly get what it is you do and how it will help them, they will move on. But just […]
