Business storytelling challenge for National Storytelling Week 2022
National Storytelling Week celebrates and encourages storytelling in schools, theatres, museums, even care homes. But why should they have all the fun? National Storytelling Week (29 Jan – 5 Feb) is the perfect opportunity to start sharing your business story. . During the week, I’m going to be with you all the way. Lending an […]
Your voice is the most powerful marketing tool you have.
Last year I had the pleasure of speaking to A-level and BTEC students about my marketing journey. Being a storyteller, this was the perfect gig for me so I sat down to write my talk. Shit, I thought, as the reality sunk in. These aren’t professional marketeers I’m going to be talking to or business […]
Your customers are buying from you – but is it for the reasons that you think?
Why should a customer choose you over anyone else? What is your unique value? In all my years working with big brands, this is the question most struggle to answer. It might seem obvious but being able to articulate what you really do for customers, takes more thought than a few sweeping, generic statements about being ‘market-leading’ […]
Facts tell. Stories sell.
If we hear facts wrapped up in a story, we are 22 times more likely to remember them When those facts are about the value of your business and those people are potential customers, getting almost a third more recall could really make the difference when it comes to selling what you do. Modern neurological research has proven that […]
When should you use storytelling in your business? (hint: ALWAYS)
Not long ago I went to a networking group and introduced myself to someone, as I do, as a storyteller. Oh, they said, so you go into schools and things? Talk to children? I think this is a common misconception when it comes to storytelling, especially in the B2B world. Although many marketers are fast […]
Clever marketing hacks to create content that WOWS!
I don’t know about you but I’m transfixed by hack videos on Facebook. Cleaning hacks, beauty hacks, cooking hacks, they are oddly addictive, even if I never use what I have learnt! But what about marketing hacks? Can you really shortcut marketing and storytelling? Damn straight you can! Here are my top 3 marketing hacks […]