Are you telling the right business story when it comes to your internal customers?
Foolproof tips for using your business story to engage and motivate your stakeholders and teams. I recently spent time with a group of talented corporate leaders discussing their business story. They spoke openly about the challenges of getting others to understand the value they delivered. Guess what? They’re not alone. Whether you’re an independent brand […]
From confusion to clarity. The tale of two inspired chocolate makers and how I helped them get clear on their brand strategy.
A defined brand story and voice helps connect your customers to what you really care about. Giving them an emotional reason to buy from you and creating loyalty and advocacy. But what happens when you’re not quite sure how to create that link? You hook up with a business storyteller, of course. Rebecca Rogers and […]
How to use storytelling to combat the fear of change
In the fictional world of Stephen King’s Shawshank Prison, Brooks Hatlen is a man with a fear of change. He’d been inside for 50 years and finally, faced with parole, he cracks and attacks another inmate. He simply doesn’t know how he is going to adapt to world on the outside. We may never have […]
Business storytelling challenge for National Storytelling Week 2022
National Storytelling Week celebrates and encourages storytelling in schools, theatres, museums, even care homes. But why should they have all the fun? National Storytelling Week (29 Jan – 5 Feb) is the perfect opportunity to start sharing your business story. . During the week, I’m going to be with you all the way. Lending an […]
